A Products Manager's Playbook

From Concept to Consumers

A Comprehensive Guide to Mastering Product Management

About The Author

Ashleen Sale is a seasoned product management professional with over a decade of experience. She has held roles at both startups and Fortune 500 companies, such as Amazon, American Express and Mastercard.

Ashleen has successfully led programs that have reached over 200 million customers and has generated an additional $400 million in revenue for her employers. She is known for leading large cross-functional teams, managing technically complex initiatives, and bringing innovative products to market.

In her book, Ashleen demystifies product management fundamentals for aspiring product managers. Through clear explanations and practical insights, she provides a comprehensive guide to excelling in the field.

Outside of work, Ashleen enjoys exploring new technologies and mentoring upcoming product managers. She is committed to fostering a community of skilled product professionals who drive innovation and create meaningful products.

Ashleen Sale

Product Leader, Writer and Speaker

Book Synopsis

Uncover the Essentials for Product Growth and Success

Unlock the secrets to successful product management with “From Concept to Consumers: A Product Manager’s Playbook” by Ashleen Sale. This comprehensive guide is designed for both aspiring and current product managers who are eager to drive impactful results and lead successful product teams.

The journey begins with crafting a compelling product mission, vision, and strategy that align with your company’s goals and inspire your team. From there, you’ll learn how to set effective product goals that are both measurable and achievable, driving progress and innovation.

Prioritization is key in product management, and through this book, you will gain valuable techniques to prioritize your roadmap to ensure your team focuses on what matters most. Additionally, you’ll explore how to integrate agile methodologies to boost your team’s efficiency and adaptability. Finally, you’ll learn to leverage product metrics and customer research to uncover valuable insights and drive user-centric product development.

“From Concept to Consumers: A Product Manager’s Playbook” is your go-to resource for mastering the art and science of product management, offering practical insights and actionable advice to help you succeed in your career.

Get In Touch

concepttoconsumers@gmail.com